Week 2

Branding + Authority Positioning

Your show isn’t “content.” It’s a brand. This week you lock in recognition, trust, and a repeatable identity. (Because people follow brands, not random shows.)

🎯 Signature Positioning 🧱 3–5 Pillars 🧠 Authority Bio 🎨 Visual Mood Board
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📌 Week 2 Overview

In Progress

What branding does

  • Branding creates recognition and trust.
  • People follow brands, not random shows.
  • Every episode builds trust. Brand equity compounds.

Authority positioning (the 4 pieces)

  • Authority is a decision.
  • Clarity of stance.
  • Consistency of voice.
  • Confidence in delivery.

This week’s deliverables

1) Signature Positioning Statement
2) 3–5 Content Pillars
3) Authority Bio
4) Visual Mood Board

Pillars matter because predictability builds trust. Random content weakens brands.

✅ Week 2 Action Checklist

Deliverables

🧱 Week 2 Outputs

Build your brand kit
🎯 Signature Positioning Statement

Template: I help [who] achieve [result] by [method/angle], so they can [bigger win].
Add your “Built Different” stance: Most people think [X], I believe [Y].

🧱 3–5 Content Pillars

Each pillar should be predictable and reusable. For every pillar, list 3 episode examples.

🧠 Authority Bio (Long + Short)

Long bio (75–120 words): who you help, proof, your POV, what listeners get.
Short bio (20–35 words): role + who you help + outcome.

🎨 Visual Mood Board (Guidelines)

Visual identity is colors, fonts, imagery, style — and consistency signals professionalism. Drop links, hex codes, rules, and examples below.

If your brand feels “random,” your audience won’t trust it.

📝 Notes (Autosave)

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🧠 Quick Check

2 minutes

1) Branding mainly creates…



2) Content pillars matter because…



3) Authority positioning includes…



🏁 Mark Week 2 Complete

Finish the checklist and write your deliverables, then hit complete.